We have all heard various definitions for “networking”, and by now we all know it is very important in any business. I attended two seminars last week in which networking was one of the key points. One of the speakers didn’t even like using the term “networking” because he said it sounded like a bad [...]

Worried about the quality of your ads? If you’re looking for some tips and examples on how you can create intriguing, yet informative ads, this post will definitely set you on your way.

Blogs are the new tattoo; everyone has one but sadly few are worth the bandwidth they rode in on. Occasionally you will stumble across some articulate and insightful words of wisdom that will inspire you and give you perspective, but most of the time you will find tramp stamps and barbed wire. The [...]

When trying to find new accounts (and in the past as a salesperson) I have often heard people tell me that they can’t afford to advertise because of the economy. Today, I came across a quote that explains my reaction quite well:
A man who stops advertising to save money is like a man who stops [...]

Phase 1: Planning
Planning and preparation are the main focus of a marketing campaign, but it all starts with a goal.  No, not what you want your commercials to say.  What your real goal is.  What do you want your marketing to accomplish?  You could have a wide array of goals, such as:  increase walk in [...]

Looks like its official!  Relentless’ new office in Jackson did a ribbon cutting for the Jackson and Cape Girardeau Chamber of Commerce.  We had a great turnout and met a lot of old friends as well as some new ones.  Things are growing rapidly and we are all excited to see new things for Relentless [...]