Branding is more than a logo. Branding is more than a sign. Branding is more than corporate identity.
Branding is the emotions, feelings and thoughts your customer has about a product, service or company. A good brand takes on its own characteristic and personality which give meaning to the consumer, and ultimately defines [...]
The beauty of running your own business is the freedom to be your own boss. The responsibility lies in trying to grow that business while maintaining your everyday business tasks. You may find yourself asking the question, “What did I get myself into” or “There’s not enough hours in the day to keep up.” Be [...]
We have all heard various definitions for “networking”, and by now we all know it is very important in any business. I attended two seminars last week in which networking was one of the key points. One of the speakers didn’t even like using the term “networking” because he said it sounded like a bad [...]
When trying to find new accounts (and in the past as a salesperson) I have often heard people tell me that they can’t afford to advertise because of the economy. Today, I came across a quote that explains my reaction quite well:
A man who stops advertising to save money is like a man who stops [...]
Phase 1: Planning
Planning and preparation are the main focus of a marketing campaign, but it all starts with a goal. No, not what you want your commercials to say. What your real goal is. What do you want your marketing to accomplish? You could have a wide array of goals, such as: increase walk in [...]