In 2010, Relentless Media Productions was honored to be selected by Case IH as the company’s go to creative marketing firm, responsible for heavy equipment video. Our production team spent many long hours this spring and summer in locations spanning from Iowa to Indiana, enduring brutal cold and wind, 105-degree heat, dust and deadlines. At the end of the shoot, we were left with a tremendous appreciation for what makes Case IH a global leader in agriculture equipment

With a project like this, typical broadcast style standard definition wouldn’t cut it. That’s why Relentless brought its trademark cinematic style to shoot the trademark red tractors. In the field, we used cinematic film tools like a steadi-cam, dollie, jib, suction cup mounts along, to create the kind of product that sets us apart from the typical video team. To top it all off, all the footage was created in beautiful, 1080p HD, thanks to our arsenal of HDLSR cameras.

The finished product will be on the road this summer, as the 2010 Red Power Tour kicks off in Ames, IA. Our HD footage will be the centerpiece for a variety of Case’s campaigns. And this fall, we are back at it again, out in the fields, delivering the same quality work that Case customers demand from their beloved tractors. See you in September.