So you are sitting in your office, up to your elbows in fresh-from-the-printer letterhead and business cards that are so delicious Bobby Flay is thinking about tossing them on his menu. And your website, oh man is that sucker slick – built on the cleanest of grids, chalked full of engaging buttons that demand clicking and polished off with wonderful type and pixel perfect details (and nothing beats that new website smell!). The best part is all those new marketing pieces are delivering as expected. New clients are cooing over your business cards like they were photos of a newborn and your website is getting more hits than a Jimmy Buffett concert in Jamaica.

But all this attention is only half the battle. You have a pretty big task ahead, keeping this fever pitch at a high while converting all the fresh faces into sales. Make no mistake – your brand has a value. The more people know you and work with you, the more valuable that brand becomes. But just like a house, that value can fall as easily as it can go up. That is why your business needs an effective brand management strategy to not only insure that the value of your image will continue to rise, but that it will also engage your new customers in a way that turns them from passive users into active evangelists.

That’s where we come in. You already know that Relentless Media Productions is your one-stop shop for design, development and production of the highest quality media and marketing tools around, but did you know we are brand management gurus as well? Let us help you write a plan of attack that capitalizes on the word of mouth caused by your new campaign. We use the same vigor, determination and an eye for the details that we applied to your marketing efforts to craft your brand management strategy. With us by your side, you are free to focus on doing what you love and to watch your business grow.

Blogs are the new tattoo; everyone has one but sadly few are worth the bandwidth they rode in on. Occasionally you will stumble across some articulate and insightful words of wisdom that will inspire you and give you perspective, but most of the time you will find tramp stamps and barbed wire. The root cause of this is the disproportion of smart people who are willing and able to share their witty quips for free and the teeming mass of illiterate keyboard smashers who have cable connections and thriving egos that hanker for a dose of net narcissism and address said need in the form of a blog. So how do you ensure you’re more of the former and less of the latter? Sadly, there is no magic elixir to make you a wise old owl but if you are diligent about self-censorship, you can keep from making something in gross violation of netiquette.

For the same reasons you shouldn’t eat when you aren’t hungry, don’t blog when you’re bored. That is uninspired writing and just like patrons watching a lip-syncing Brittany Spears concert, everyone can tell when you fake it. In those fleeting moments of inspiration, write up a few introductory paragraphs and save them as drafts so when you are stumped for a great topic, you have a few in the can to pull you through.

Stay away from those boring roads to nowhere. Listless wondering only worked for Moses and you ain’t Charlton Heston so get some focus and know where you are heading before you address the home keys. The best blogs break down complicated ideas into pieces that are at once articulate and easy to follow, they are guides for something. If you aren’t reaching out to guide readers then you are going in circles and getting nowhere.

Once you have a topic in your sites, think of unique insight you have about it and lay out the steps to achieve this brilliance you are sharing. Include all the pitfalls and missteps you have made and witnessed, clever anecdotes and wrap it all up in a nice package. Hopefully you can sit back and watch the hits roll in… who knows, maybe you will finally have someone besides your mom commenting on your posts.